Fresh - Sephora (LVMH)

Country Brand Manager – Fresh (Sephora - LVMH) - January 2018 – January 2019

-Country Manager – Australia & New Zealand

Responsible for establishing and growing business operations in the region

  • P&L Management: Led day-to-day sales activities, overseeing the Omnichannel P&L with full accountability for achieving a $5M sales target in the first year.

  • Team Leadership: Established the Australian office, recruited, and mentored a high-performing team of four, fostering a collaborative and results-driven culture.

  • Global Strategy Alignment: Worked closely with global sales, marketing, and NPD teams in New York, Singapore, and Hong Kong to execute regional plans in alignment with the global business strategy.

  • Sales Forecasting & Planning: Developed a 3-year financial forecast and advanced 12-month product pipeline, incorporating the planned launch of seven new Sephora stores.

  • Pricing Strategy: Implemented competitive pricing structures that aligned with local market conditions and consumer expectations.

  • Brand Launch Success: Spearheaded the successful launch of the brand in 20 Sephora stores across Australia, driving brand awareness and achieving sales targets.

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