Hired by long-term client of Symbol PR to establish marketing team and drive Omnichannel sale

Team Leadership & Development: Established and led the marketing and ecommerce departments, mentoring a team of four to execute effective brand and sales strategies.
Cross-Department Collaboration: Worked closely with internal sales and design teams, facilitating brainstorming sessions to streamline seasonal sales and marketing initiatives.
Brand Strategy & Asset Creation: Directed the development of new brand assets, communication guidelines, and seasonal campaigns, successfully enhancing brand image.
Digital marketing strategy: Implemented successful digital strategy including Google Shopping, SEO, paid social media, and ongoing CRM and email marketing campaigns to drive sales growth.
Retailer Relationships: Cultivated strong partnerships with both global and local retailers, including Revolve.com and TheIconic.com, expanding brand presence.
Agency Management: Led and managed external agencies, creative freelancers, and production teams for marketing campaigns, trade shows, and events like the Miami Swim Show.
Budget Oversight: Managed marketing budgets, ensuring cost-effective execution of initiatives and maximizing ROI.
Website Optimization: Directed digital agencies on customer experience (CX) improvements for two websites, Sealevel Australia and Bond-eye Australia, enhancing online shopping experience.
Revenue Growth: Results - revenue increase of 70-250% per brand.

Sea Level Australia

Fresh