Hired by major client from Symbol PR to continue with successful PR and Brand communications efforts

Brand Strategy Leadership: Directed the brand and communications strategy, ensuring successful brand positioning and growth in the Australian market.
Integrated Marketing & PR: Developed and executed marketing, PR, and social media strategies to drive brand awareness and expansion.
Media Relations & Content Creation: Managed media relationships, creating content for press releases, social media, and other promotional materials.
Event & Sponsorship Management: Led VIP events, sampling programs, and sponsorship initiatives to increase brand visibility and consumer engagement.
Retailer & POS Collaboration: Negotiated and managed retailer marketing initiatives, POS displays, and consumer promotions to drive retail sales.
Stakeholder Relations: Built and maintained strong relationships with internal teams and external stakeholders, including key retail partners, Priceline and Chemist Warehouse.
Website Development: Spearheaded the creation of the Palmers Australia website, enhancing the online presence and customer experience.

Fresh

Founder and Director Symbol PR & Brand Marketing