Alissar is an experienced Marketing and Brand Communications Director with a strong background in lifestyle, fashion, and beauty brands.

I’ve had a successful career in leading, strategising and aligning brand communications strategy with business goals. I have a proven track record in mentoring accomplished marketing teams, developing successful marketing campaigns and fostering strong stakeholder relationships. My strengths are integrating traditional and digital marketing strategies, mentoring teams, and managing budgets with financial acumen.

Skills

  • Integrated communications approach

  • Public Relations

  • Brand and communications strategy

  • Event management

  • Strategic partnerships and sponsorships

  • Business development

  • Media strategy

  • Campaign execution

  • Social and Digital content

  • Creative content production

  • Email marketing

  • Proficient in Microsoft 365, Canva, Photoshop, Klavyio

Key Strengths

  • Exceptional stakeholder relationship management

  • Team leadership and mentoring

  • Strategic planning with a commercial focus

  • Creative direction of brand identity

  • Commercial acumen in budget management

  • Negotiations & Corporate Partnerships

  • Problem solving

  • Data analytics and consumer insight driven strategy

  • Collaborating with global brand and marketing teams.

Brand Experience

  • Palmer’s Cocoa Butter Formula

  • Fresh (LVMH)

  • Bond-eye Australia

  • Sea Level Australia

  • Moontide

  • Freya Lingerie

  • Kardashian Kollection

  • Skin Physics

  • Fudge

  • Joico

  • Sassoon

Retail

  • Priceline

  • Chemist Warehouse

  • Sephora

  • Swimwear Galore

  • The Iconic.com

  • Revolve.com

  • Nordstrom.com

  • Australian Fashion week.

  • Miami Swim show