Symbol Public Relations & Brand Marketing
Founder and Director – Symbol Public Relations PTY LTD - 2002 - 2014
Brand Marketing & PR Director
Clients: Palmers Cocoa Butter, Bond-eye Australia, Moontide Swim, The Australian Beauty Expo, The Kardashian Kollection, Playboy Beauty, Freya Lingerie, Fudge Hair, Joico, Sassoon, Skin Physics, Tangle Teezer, WISH Designs.
Business Growth: Led and directed business operations, achieving a $1M turnover and significantly raising brand profiles within the Australian market.
Team Leadership: Managed and mentored a successful team of six, fostering a productive and results-driven environment.
Media & Brand Exposure: Secured media placements in news stories, product features, and brand mentions, boosting visibility and credibility for clients. Consistently achieved above-average media coverage for all clients, contributing to significant growth in brand awareness.
Celebrity & Influencer Programs: Managed celebrity ambassador programs and influencer campaigns to drive brand awareness and consumer engagement.
Sponsorship & Experiential Marketing: Negotiated sponsorships and created immersive experiential events to enhance brand presence.
Social Media & Content Strategy: Directed social media content creation, campaigns, and influencer collaborations, driving engagement and brand growth.
Sampling & Promotions: Coordinated successful sampling programs to increase product awareness and drive consumer trials.
Event Concept to Execution: Produced luxury events of varying sizes, from fashion shows to media junkets, ensuring seamless execution and impactful experiences.
Creative Direction: Led the creative strategy and production of marketing campaigns including images, and videos, to support brand initiatives.
